Landing Page for Cheetos College Contest (SPEC)
Client brief – This landing page is aimed at college students aged 18-22 and promotes a giveaway contest that will win a student free bags of Cheetos that last until graduation. The primary goal of this campaign is to collect email addresses so that the company can send coupons and offers to this key demographic while keeping the Cheetos brand on top of their minds.
Tone voice – Bold, Fun, Exciting, Sassy/Cheeky, Urgent, Promotional
My approach – I thought the best way to appeal to the target audience was to highlight their pain points, for example, a tight budget and the implications of this, lack of motivation, the pressure of getting good grades and graduating etc, and convey how winning the contest could alleviate these. I use positive language to keep the fun and energetic tone of the brand and make it easier for the audience to imagine life after winning the competition.
Email for Macy's Men's Fall Sweater Event (SPEC)
****
FROM: Macy's
SUBJECT LINE: Look like a million dollars - at 40% off
SNIPPET: Hurry! Only 2 days to save with style this Fall
****
Client brief - This email ad is aimed at men aged 28-45 with household incomes of 50k. They don't refresh their wardrobes as often as women generally do, and are motivated by savings and convenience and style. The email promotes a Macy's Fall Sweater Event with the objective being to drive more men to stores and increase revenue from sweaters.
Tone voice - Promotional, Urgent, Clever
My approach - To meet the client brief, I have taken an angle that appeals to the target audience's interest in savings, style, and convenience and incorporated in the psychological fear of missing out.
Banner Ad for The New Yorker' Digital Magazine (SPEC)
Client Brief - This banner ad is aimed at readers aged 30-50 with household incomes of 75K+. They are tech savvy and are interested in current affairs, politics, and the arts. They are familiar with The New Yorker but are not currently subscribers. The goal of this ad is to increase the number of subscribers to The New Yorker's digital magazine.
Brand Voice - Insightful, Intelligent, Promotional
My Approach - On each frame, I focus on the benefits of subscribing to the digital version of The New Yorker, such as the ease of accessing a wealth of information and the ability to access it anywhere and anytime.